1 MARKET ANALYSIS
Our initial valuation will have 9-15 nearby comps and give us a close estimate of your home’s value.
2 MARKET VALUE
We will then give a dollar amount to each positive and negative feature of your home, revealing a precise “current market value”.
3 LIST PRICE
We’ll then set the listing price either at market value or slightly above, depending on any market conditions. We have even priced rental homes slightly below market value to drive multiple offers.
4 “JUST BELOW” STRATEGY
We’ll use a “just below” strategy that allows for a psychological advantage, as well as maximizing the number of buyers using price filters on Zillow and similar websites.
5 FIRST 21 DAYS
The first 21 days are crucial in creating urgency! That is why we will utilize dynamic staging, marketing, advertising and showings right out of the gate.
6 DAYS ON MARKET
We’ll analyze average days on market (D.O.M.) from other nearby homes to help us adjust the price if needed.
7 11TH HOUR NEGOTIATIONS
Even with an accepted offer or signed contract, buyers will come back asking for credits or fixes. We are seasoned at these 11th hour negotiations, always keeping our client first.
8 APPRAISAL
The possibility always exists that an appraisal will come in under what your home sold for, jeopardizing the transaction. We have the experience and know-how to successfully challenge a low appraisal.
